12 Social Media Management Tools For Content Creation; Post Scheduling Lead Generation And Tracking Clicks

Social media marketing can be overwhelming as you have many things to do at a time. You create content; schedule posts and also track clicks and generate reports. The job could become more challenging, if you are managing multiple accounts for your clients.

Here social media management tools like Oktopost can provide real help. See the most popular tools for social media management and choose the best tools for your needs.

Hootsuite

Used by over 10 million social media enthusiasts, Hootsuite is a great enterprise level tool for scheduling and analyzing social media campaigns. Also Hootsuite has a number of team tools that can help in creating interesting content for social media networks.

Agora Pulse

Now schedule content for Facebook, Twitter and Instagram from Agora Pulse and also start marketing campaigns from this amazing social media tool. It has dynamic reports for FB, Twitter and Instagram networks.

Social Oomph

Another powerful tool for social media management, Social Oomph is great for many things. It addition to scheduling content on Facebook and Twitter, it can also create greetings for Twitter messages. Social Oomph packs a number of premium options that are helpful in scheduling images and accessing Facebook and LinkedIn.

EveryPost

If you don’t want to stick to your laptop all the time for social media management then you should use EveryPost. This amazing tool will help you create visual content; schedule customized posts and content on social media from your phone. Developed for Android and iPhone devices, EveryPost helps use Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr.

Bit.ly

With Bit.ly, you can shorten URLs for social media posts and also track clicks to determine how your content is driving traffic to your site. It is good for making short posts on Twitter and generating click reports.

Sprout Social

Social media agencies will find Sprout Social a great tool for managing their job. It allows managing multiple Facebook and Twitter accounts from one place and in a hassle free manner.

Crowd Booster

If you use analytics to optimize your social media posts then you will find Crowd Booster a perfect tool for your needs. It not only does analytics but also automatically updates it on a consistent basis. Also it can generate custom reports for clients and use the reporting info for scheduled tweeting.

Edgerank Checker

With Edgerank Checker, you can create custom content and also optimize it for Facebook posts. It is helpful in increasing user engagement with your FB posts.

SocialBro

Twitter enthusiasts can now do all their tweeting job from scheduling content to generating reports on clicks and from creating ads to publishing the ads on Twitter with SocialBro.

Tailwind

Official partner of Pinterest marketing, Tailwind is developed for managing multiple Pinterest accounts. It helps in creating multi-board pins and calendar scheduling. Social media agencies can use this tool for managing accounts of their clients.

Buffer

Use Buffer to make social media posts from the shared links on the web. It can help in scheduling and sharing posts on Facebook, Twitter, LinkedIn, Google+ and Pinterest.

Oktopost

Dedicated for generating leads, Oktopost can be used with Hootsuite that lacks lead generation feature. With Hootsuite, you can schedule your business content and with Oktopost, you can generate quality leads for your business.

Conclusion

Choosing right social media tool is the secret to achieving success with your social media campaigns and management. There are many social media tools but you need having good understanding of the tools to choose right tool for your needs. Also there are many tools that do similar jobs but you should know which tool will bets work for you.

Education in Fashion Goes a Long Way

So you have an incredible passion for fashion – you’ve got the talent and what it takes to start your own clothing line, but unfortunately, you don’t possess the education needed to become a fashion designer. What to do? While it is possible to just jump into the waters feet-first and test your mettle by trying out your sketches on actual fabric, advertising them and selling them under a brand-new label you’ve created, sometimes it takes a bit more background for people to give you their trust and well, their money.

Most of the big names in fashion now got there through hard work and a lot of determination. But they also had the proper educational background and qualifications that allowed them to rise to the top. Face it – when you say you have a degree in fashion, more people will believe you and buy your clothes because they can be assured you know what you’re doing. So if you really want to go for it, why not earn yourself the education needed to become a fashion designer?

The Education

If you’re still in high school, you may want to start taking those fashion, design, textile and art classes as this will serve as your foundation later on. You can even try home economics classes because this is where you’ll learn to make patterns and sew. If you’re past that age, don’t worry, there are still plenty of options for you!

There are full-degree fashion courses where you undergo intensive studies in a college or university campus, and there are two-year courses you can take as well if you’re hard-pressed for time. Four years earns you a bachelor’s degree while two years an associate’s degree. There are numerous accredited fashion schools across the United States and across the globe, for that matter, that specialize in training students on the ins and outs of the fashion industry. Degrees in fashion include fashion and textile terminology, understanding consumer trends and behavior, marketing and merchandising, fashion and art history, pattern-making, sewing and tailoring, economics, sociology, even human anatomy. Most schools screen student applicants based on artistic ability, so if you want to get into a good school, you’ll have to have a portfolio ready showcasing your talents.

The Qualifications

Once you’ve earned a degree, that becomes your biggest claim to future fame and your weapon for whatever you intend to do next. After you’ve earned the education needed to become a fashion designer, you can choose to enter internship programs or enter the field as a stylist, personal shopper, tailor or seamstress or even by joining contests.

It would be good to add to your qualifications though, by going to trainings and seminars so that you not only broaden your knowledge and skills, you can always meet new people and make contacts who can aid you later on. Check out other fashion designers’ works as well, take inspiration from all aspects of life so that you have a variety of palettes to choose from and try working for and with big companies so that you’ll have hands-on experience regarding the fashion industry. With all these under your belt, rest assured that when you enter the fashion world with the education needed to become a fashion designer, you’ll take it by storm!

The Geelong Botanic Gardens

Scattered around rural Victoria are some very interesting Botanic Gardens. One of these hidden treasures is the new Geelong Botanic Contemporary Gardens situated at the rural gateway to Western Victoria. The concept of a drought tolerant garden was created by Chris Dance and was implemented by John Arnott. It is stunning, exciting and truly modern. It is 21st century gardening at the cutting edge.

The new contemporary site is in front of the 19th century gardens and is positioned on the side of the hill overlooking the Corio Bay. There is a strong connection to the port of Geelong, with bow like structures reach out into the waterhole and they remind you of the front of a ship.

This new modern garden is absolutely fabulous and inspiring. John Arnott explained that it is full of ideas that we can apply our own gardens. The Geelong Gardens are special, they reflect two different centuries and they do it well. Many times you see the modern and tradition jarring each other but here at Geelong the two marry superbly because the design has created a contrast between the two era’s and there is transition point rather than a transition zone. It is black and white you are either in the 21st century or the 19th century.

Gardening in Australia in the 21st century is changing. No longer do we have the resources to create the green oasis style gardens of the 19th century. The 21st century gardens at Geelong reflect this. The Geelong area has a below average rainfall and has been suffering drought for over 7 years. The idea of the contemporary gardens is to capture people’s imagination and prompt an intellectual conversation about the challenges of today. The 21st garden is not comfortable and tranquil. It is challenges our idea of what a garden is. It is showing casing how to use attractive drought tolerant plants from around the world as well as Australian ones and create a sustainable garden.

There are 3 themes for the new gardens:-

  • Low water requirement
  • Use of indigenous plants
  • Use of plants from arid regions of the world

Sustainability is the philosophy this contemporary garden is based on. We no longer can afford to waste water on high water users. Over the last 10-15 years, there has been a huge shift in environment practices and principles in urban horticulture. The new garden reflects our shift from moderating the microclimate to suite the plant, to choosing plants that are suited to the environment conditions. Picking the right plant for the right spot. The bed of Agave’s is perfectly position to tolerate the summer sun and catch any run off that may occur.

One of the difficulties for the designer was to make sense of the Bunya-bunya pines Araucaria bidwillii (that date back from the Gondwana period) is apart of the 19th century garden. Gondwana was the great southern continent that contained Africa, Australia, South America, Antarctica and New Zealand. Eventually the continent broke up but we still have some remnant plant material. A clever solution was found by surrounding the Bunya-bunya pines with plants from that period. Walking around this area you will notice plants such as Spear lily Doryanthes palmeri and the Lustre leaf holly Ilex latifolia.

Another problem was how to make the garden relevant to the visitors of the gardens. It was decided to divide the garden into two:- North/South. The north section contains the indigenous species that is subtle and beautiful and the south the cacti collection that is big and bold. By using these two types of design, everyone can find something to relate too and enjoy.

The preparation of the site was simple. John explained that they worked with the existing soil heavy clay soil that is nightmarish. It cracks in the summer and is boggy in the winter. The only area that was modified was the cacti bed where drainage was significantly improved. Because of the soil conditions the choice of plant material was severely limited. There was no compost or animal manures added as many arid plants like low nutrient soils. Mulch is a wonderful aid in reducing evaporation but it can soak up moisture preventing it from percolating into the topsoil. So only a thin layer <40cm of Eucalyptus mulch was used. As part of the aesthetic design white pebbles were also used.

It is interesting to note that a water system was installed but has only been used about 10 times over the last 3 years. To establish the plants they were watered at the time of planting and the twice a week for 6 weeks. Once an active root system was established, watering was stopped. The garden survives on rain-water and the tough adaptations of the plants. Lessons were learnt from the species that died, not to replant them.

The design of this garden is formal and predictable. It is an open design where you can see everything. And as the design was not about the landscape but about plants, two detractions are that there are no surprises and it doesn’t give the general public many ideas how to create shade that is very important in a hot climate like Australia. Many of the species those could be used to create shade for example Plum pine (i>Podocarpus elatus or Myrtle Beech Nothofagus cunninghamii.

The garden also has its pretties, plants that provide colour and interest throughout the year. There is an interesting collection of salvia’s from the America’s and other plants from such as the Blue bush sage Salvia urica, Sprawling blue bell Wahlenbergia gracilis and Chocolate lily Arthropodium strictum. Many of the trees and shrub provide flowers and interesting foliage such as Coastal yucca Yucca aloifolia and Wine/jelly palm Butia capitata.

This garden explodes the 1970s myth that when natives are planted that you can forget them. They need just as much TLC (tender loving care) as any other plant. The 21st garden at Geelong is managed just as intensely as the 19th century garden. It is treated like the traditional herbaceous border or short-lived perennials. It is managed like this so as to keep it aesthetically pleasing.

This new 21st century garden is challenging. It is not about the design or the hard landscapes. Instead the focus is on the plants! Choosing the right plant for the right spot and using species that create interest and intrigue from not only in Australia but also all around the world. The aim of the garden is to excite and inspire you and to show case to the home gardener what potential these plants have. It is not intended you go home and copy it exactly, but to give you ideas so you can use them to suit your garden and save water.